A podcast is probably not the first thing that crosses your mind when you think about digital marketing. But, this online marketing technique is still considered an effective way to grow your business in a crowded marketplace. Podcasts are the audible versions of a...
With digital marketing at its peak, it has become essential for every business to include social media marketing under its strategy for efficiently reaching other businesses as well as consumers. Twitter, amongst all, has proven its worth in delivering short &...
In the past months, retailers have adapted to a drastic reduction in traffic to physical stores. As Black Friday approaches, retailers are hoping for a normal holiday season, but customers are warier of visiting crowded stores, and businesses are incentivized to drive...
E-Commerce today is a billion-dollar company. It has not only managed to reach great heights but also has acquired millions of customers who are dedicated to the industry. But this massive change of fortune did not happen overnight. It was not until a few years back...
In July, over 1,100 companies participated in a boycott of Facebook with the goal of pressuring the largest social media platform to reduce the spread of hate speech and misinformation. The effect has been felt, prompting responses from Facebook while some advertisers...
Google is a major source of the traffic to local businesses through its Search and Maps platforms, meaning that customer reviews posted on Google can be seen widely and impact the success of a business. Savvy entrepreneurs can take advantage of Google My Business to...
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