Online retailers have long since recognized the value of social media for advertising and marketing, but as people spend more of their time on social media platforms, platforms such as Facebook and Instagram have moved toward letting users make purchases directly...
Google My Business is a valuable tool for businesses to help customers find their locations, contact information, hours of operation, and more. A totally free service that integrates with Google Search and Maps, some of the most widely used apps on the Internet, is...
The travel industry is facing an unprecedented crisis as the pandemic has led to serious travel restrictions, cancellations, and overall uncertainty that harms the ability of travellers to plan for their future trips. While the damage to the industry is great, many...
As the younger generation comes of age, it’s clear that they have developed unique habits that put them at the forefront of the mobile commerce revolution. Generation Z, roughly aged 8 to 23, uses mobile devices more frequently and with greater familiarity, and as the...
With many businesses struggling to reach their customers during the pandemic, now is the time for companies to improve their use of text and mobile messaging to connect with users anywhere. Text messaging is a powerful tool to instantly reach targeted segments of your...
When you write content, you need to do so, keeping in mind the audience, i.e., the reader. Say, for instance, you are developing content for a home service website. The content is primarily for a company that offers plumbers, electricians, construction workers, and...
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