When we think about eCommerce sales growth, we often think about tactics and strategies to attract new customers, improve their shopping experience, and expand our reach. Customer retention is the return on investment for customer acquisition in e-commerce. It...
For those who don’t know, affiliate marketing is a new and emerging niche that involves earning a commission by promoting another company’s goods or services. It is popular mainly due to its flexibility and profitability, even though it’s a big shift...
In the marketing world, email is seen as an obsolete brand every year, and at the end of each year, people start talking about the new email marketing trends that will dominate the next year. This was a trend in itself. Email marketing works well. Knowing what to...
Every industry runs at a different pace, and it is important that you match it to avoid lagging behind in the game. It is recommended that you perform the analysis regularly and keep a close eye on the current trends so that you can adjust your digital campaigns...
If you are a retailer, the chances are that you might have already heard about the birthday month marketing campaign. As a marketing strategy, it is not something new. It can drive huge repeat sales each month if you know to utilize it properly. Birthday month...
Schema markup provides richer results on search engines. When a visitor types in the relevant keyword in the search bar and clicks on ‘search,’ the results display the relevant web pages. With schema markup, the results are better and more relevant....
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